Innovate

Mazda’s rotary engine is back in the Iconic SP concept; but, for these rotary engine specialist garages, it never went away.

With game-changing powertrain technology, the Mazda Iconic SP represents the pinnacle of Mazda’s future ambitions.

A commitment to an accident-free automotive future brings a new era of confidence for Mazda drivers.

A carbon-neutral crop that can contribute to the mitigation of climate change, algae are also a viable source of biofuel. Working with Hiroshima University, Mazda is making significant inroads into its future use.

Across Japan, a new generation of textile artisans are putting their own spin on tradition.

Bushing, a small but vital piece of
a car’s suspension system, is vital for driving dynamics and is just as important as any head-turning exterior.

Rhodium White joins Soul Red Crystal and Machine Grey on Mazda’s roster of signature colours.

Mazda pushes its cars to the limit in merciless test chambers to ensure sustainability through longevity is built in as standard.

Discover Mazda’s award-winning paint shop technologies, from environmentally friendly innovations to the roots of Mazda’s iconic shades

The Mazda CX-5 has enjoyed more than a decade of automotive firsts, and is one of Mazda’s bestselling vehicles worldwide.

Discover the inspired interior of the Mazda CX-30

Discover how Mazda crafted the stunning Mazda3 Sport from its Kai Concept car

Mazda Stories discovers the cutting-edge design behind the new high-tech lights on the Mazda3.

The challenger spirit of Canadian Cambodian chef Chanthy Yen is a perfect match for the Mazda MX-5.

Hear the playlist that demonstrates Mazda’s Bose sound system at its best.

Mazda Stories celebrates the 30th anniversary of Mazda’s Le Mans win with an exclusive interview with racing legend Johnny Herbert.

Mazda Stories visits Mazda’s crash test centre in Japan, to witness just how far Mazda will push its cars (and technology) to ensure the safety of those who use its vehicles.

Introducing the MX-30, Mazda’s first all-electric vehicle, and exploring the philosophies behind the car Mazda is entrusting with its legendary MX naming convention.

Mazda dealerships across the world are connecting with their communites and making impactful change with every sale. Mazda Stories met the changemakers.

At Mazda’s Hiroshima proving grounds, a group of talented engineers are creating the perfect drive.

Mazda’s ActivSync engineering philosophy puts your well-being above all else.

Mazda Stories visits Hiroshima’s Sakurao Brewery & Distillery, which blends tradition and innovation in a century-long distillation legacy.

The humble sewing needle, originally used by samurai heading into battle, is now synonymous with the modern city of Hiroshima. Mazda Stories discovers more about this fascinating origin story.

Mazda is revolutionizing the way we think about sustainability, from reimagining the combustion engine to developing the all-electric cars of the future

Mazda’s new Mi-Drive drive-mode technology ensures your vehicle always performs at its best

Mazda Stories speaks to Atsushi Yoshida to discover more about Mazda’s innovative Dimming Turn Signal technology that replicates a human heartbeat.

Mazda Stories discovers Scotland’s Hebrides archipelago in the Mazda MX‑5 RF—the perfect blend of power, performance and practicality.

Mazda works with a leading psychologist to ensure that touch points in its car interiors are emotionally satisfying.

What’s in a name? We look at some of Mazda’s most innovative vehicles and concepts that have been honoured with the legendary MX nameplate

Discover how Mazda’s roots inspired the interior of the all-electric Mazda MX-30.

Mazda Stories discovers the lengths Gran Turismo goes to in reproducing the RX-VISION GT3 CONCEPT for the game

Discover Mazda’s award-winning safety tech protecting you and your family.

The green technology Mazda is developing to reduce its carbon footprint.

How Mazda refined the interior lighting of the latest generation Mazda3 and the Mazda CX-30 to create the perfect driving experience.

A close-up look at the sustainable materials used in the all-electric Mazda MX-30.